While everyone’s certainly seems to be feeling the lighter side of Coca Cola in Vancouver and along the Olympic torch run,here is a little something-something that came into my email box this week. Lawyers from Coca Cola’s New York office have tried to quash the Canada wide film tour of one very shocking documentary: The Coca Cola Case. I thought you might find this story relevent, considering everything you see around Vancouver lately is covered in either Mcdonalds or Coca Cola sponsorship ads.
This is a must see film.
Here is the synopsis, excerpted from the film tour site:
SYNOPSIS: Colombia is the trade union murder capital of the world. Since 2002, more than 470 workers’ leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola.
Talk to Martin Gil: His brother Isidro was killed at point-blank range while working at the Coca-Cola bottling plant in Carepa, because he was part of a union bargaining unit. Like most violent crimes committed against Colombian union leaders, Gil’s murder went unpunished.
However, U.S. lawyers Daniel Kovalik and Terry Collingsworth, as well as activist Ray Rogers, stepped in and launched an ambitious crusade against the behemoth Coca-Cola. In an incredible three-year saga, filmmakers Germán Gutiérrez and Carmen Garcia follow these heroes in a legal game of cat and mouse. From Bogotá to New York, Guatemala to Atlanta, Washington to Canada, The Coca-Cola Case maintains the suspense of a hard-fought struggle.
The lawyers filed several cases at the U.S. federal court against Cola-Cola for murder, abduction and torture committed in Colombia and Guatemala. Thanks to activist Ray Rogers, they also attacked the brand image of the Atlanta-based giant, with the devastating campaign Stop Killer Coke!, causing dozens of U.S. colleges and universities to boycott the drink.
Still the company would not give up. After five years of haggling, will the lawyers get justice? In the end, they reach a settlement of sorts, but what will the victims choose – cash, or power and integrity?
Now,while you may have heard rumblings over the last few years about these incidents, the real story is this: Concordia-based film collective Cinema Politica received a threatening letter on Jan. 11 from the lawyers for Coca-Cola stating that the network’s planned film tour for documentary The Coca-Cola Case violates a confidentiality agreement. Now, that wouldn’t have something to do with the 5 ring circus that is about to descend on Vancouver shortly, would it? Not to be bullied, the film tour continues, and is being shown at these dates and time in locations throughout British Columbia :
January 28th, 2010: Norm Theatre, UBC, @ 12: 30 pm
January 28th, 2010: Open Nite Theatre, Mission @ 6: 3o pm
January 30, 2010 : Langara College 100 W. 49th Avenue ,Vancouver World Community Film Festival – call for time of screening
February 6, 2010 : 1:15PM, Filberg Senior’s Lounge, Courtenay
February 20, 2010: 3:45PM, Malaspina/VIU Campus , Nanaimo, 2010 Nanaimo Global Film Festival
And if this trailer doesn’t get you going, nothing will. You’ll never look at a bottle of coke the same way…